CC MEETING: February 20, 2024
DATE: February 13, 2024
TO: Erin Rinehart, City Manager
FROM: Kelli Lewis, Marketing Director
Title
Consider A Resolution Authorizing The City Manager To Negotiate And Execute A Contract With OUTFRONT Media For Billboard Rental In an Amount Not To Exceed $179,925.00.
Body
BACKGROUND:
In 2014, Carrollton's Tax Increment Reinvestment Zone Number One (TIRZ) Board of Directors recommended, and City Council approved the City to utilize funds for billboard advertising space at IH-35E and Belt Line Road. The goals were to help mitigate the effects of road construction near Downtown Carrollton and to provide family-friendly, City of Carrollton messages that appear in the backdrop of all City events held under the board located in Downtown Carrollton. The billboard provides ideal advertising space to increase development, promotion, business, programming, and interest in Downtown Carrollton; thereby working to fulfill a long-standing City Council initiative.
In December 2016, with the decrease in board visibility at the IH-35E/Belt Line Road location due to 35Express construction, City staff successfully negotiated a deal with OUTFRONT Media to make up for lost impressions and maximize City messaging exposure. The existing contract was amended to include a second board adding to message consistency and gaining the southbound audience as well, for the same cost as the Council-approved contract agreement. Over the last few years, the City's second board has moved from Sandy Lake to Luna Road to now Trinity Mills Road.
In February 2018, requests for funding were moved from TIRZ to the Transit-Oriented Development (TOD) Subcommittee, and funding has been approved through March 3, 2024.
Staff has renegotiated another two-year contract for both the Downtown Carrollton billboard and the supplemental board at Trinity Mills at a rate of $79,430.00 for Year One and $83,395.00 for Year Two, for a total rental cost of $162,825.00. Rental pl...
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